FXhome’s goal has always been to cultivate a safe, respectful, and empowering online community around something we all love to do – making cool content. We’ve grown to 5.3 million users worldwide now, and together we’ve made a real, lasting impact on the creative community. We’ve created accessibly-priced software and free tutorials. Our community has maintained such a wonderful global forum of friendship and help for each other. But this year, the HitFilm community has been doing something great for good causes.
Last year, we decided to positively impact the whole world in some way, beyond just the video and photo industry. We wanted to take the wonderful collective force of our community and target you all towards something new.
In January 2020, we picked the first of HitFilm’s good causes, pledging to give them up to 20% of every purchase through our ‘Pay what you want’ option for HitFilm Express. Little did we know that just a month later, the whole world would be experiencing COVID-19. These donations would become more important to struggling charities than ever before.
Since January, we’re proud to announce that the HitFilm community has raised an incredible $100,000 for many different good causes, including:
- WWF, to help tackle the Australian bushfires and save wildlife critically at risk.
- Make a Wish, to assist children in fighting critical illnesses.
- Partners in Health, to assist vulnerable communities through the COVID-19 crisis.
- Doctors without Borders, supporting communities in conflict zones through the COVID-19 crisis.
- Center for Disaster Philanthropy, specifically the COVID-19 Response Fund which supports containment, response, and recovery activities for those most affected and for the responders.
Next month, we plan to support Water Aid through ‘Pay what you want’, to bring clean water and good hygiene to vulnerable communities during the COVID-19 crisis.
How we’re taking it further today
“2020 has shown the world the importance of real community. Of supporting and helping each other in times of need. I’m personally so proud of our users, who have raised an astounding $100K for good causes already this year. Together, we can make a real difference.” – Joshua Davies, Founder & CEO.
We’ve experienced many of the same things over the last few months that you all have – working from home, illness, isolation from friends and family. We’ve had to readjust to a new way of life. Our Inside the Box competition last month showed us just how creative you all were even with these guidelines and restrictions in place. But we’re aware that still, the struggle for many people continues, and that there are so many more charities across the world too that desperately need our help – so we’re doing something we’ve never done before.
From July 2nd, we’ll be running a time-limited, super-special sale where users have the opportunity to save up to 44% on software storewide. On top of the money our users save, FXhome pledges to give 15% of every sale to COVID-19-related charities.
Additionally, we’re only a few weeks away from a massive update to HitFilm Pro and Imerge Pro. This is something we’re incredibly proud of, considering the COVID-19 challenges posed to our development team as we moved to work from home. With 12 months of updates included in every purchase, everyone who buys during this sale will save money and get these updates (and many more) for free. Make sure you’re signed up to our newsletter for exclusive offers – the sale ends Tuesday, 7th July!
Once again, thank you to everyone who has contributed over the past few months. Through your actions, you’re helping to make the world a better, safer, and kinder place to live.