Hey guys, Andrew here again.
It's been long enough, and we're nearing release- so I thought I'd go ahead and broadcast a project we've been working off-and-on at in-conjunction with the website (and one of our previous collaborators) Total Frat Move
. In our recent past we've done some successful parody trailer work
, as well as some southern conservative/frat-related humor videos
. And frankly, though they're somewhat vacuuous- it's all really great fun to work at, and we really like the guys over at TFM. And so we thought, just for the hell of it, why not combine those tenets into something of a hybrid? Take a movie and trailer we really like, and have at it with a greek-life spin? The result is the project The Frat Tree of Life
Now I know what you're thinking- Another one of these
Well, the truth is this isn't
our follow-up to our Social Network parody The Brocial Network
or our Inception parody INEBRIATION
. To follow those, we have a fairly elaborate, 'proper' parody project that has a large, brokered release planned and lots of intricate workings at the moment going for it. But we haven't got to a point where we can talk much about that, and so instead we're cluing you all in on our other little parody.
The project is currently LIVE over a Total Frat Move
, and can be viewed in the embed below!http://www.youtube.com/watch?v=SIlA1Gu-Fbk
Bored nearing the end of summer and beginning of our last year in college, The Frat Tree of Life
was somewhat of an impulse decision and creation to make. We wanted something we could do with the star of Brocial (Reese) and star of INEBRIATION (John) together in the few days their schedules overlapped. We wanted something fun to take a stab at. We loved the real movie. We were/are mesmerized by the real Tree of Life trailer
. We live in the exact area where the entire film was shot. And I knew TFM could be a good/funny connection to the real film. And so I talked with them, and with our crew, and boom. It just made sense to go at.http://www.youtube.com/watch?v=mKltJpr2EhA
[center][size="1"](A snippet of behind-the-scenes material from production)
And so after shooting for a set of days in creeks, woods, fraternity houses, campuses, and 107 degree heat, we broke off and went to work on other things. Now we've returned to the project, having scooped up the last necessary 'funny/gag' shots over the past month here or there, and we're ready to kick it into high-gear.[img]http://www.ben3308.com/ftl/forumeditscreen.png[/img]
We've tweaked and tossed in the edit bay and got the parody project to what we think is a solid state of completion. So here we are.
Like our other previous releases, part of the excitement, fun, and overall novelty to the project is the similarities you can encompass even in marketing and visual materials- and The Frat Tree of Life is no exception. For those interested, I've embedded below some of the posters we've been working at.[img]http://www.ben3308.com/ftl/forumposter.png[/img]
Part of the success of a follow-up viral video, and cornering of an audience for something like this, is how you position your video. Content branding
is integral to the success or failure, exposure or denial, of things such as these- and that's (partly) why such all-encompassing, meticulous graphic media branding is so crucial to a premiere. So check it out and, if you're willing, consider "liking" us on our official Frat Tree of Life Facebook Fan Page
If you want to, and are willing to support us- we'd love for you to "Like"
our official Facebook page, and let all your friends know about it. Like our previous parody projects, a large part of the momentum that gives these things legs- and what drives us to actively push for the exposure they have gotten- is in the groundswell of support and viewership we get from you guys and our fans on YouTube and Facebook. We have a tentative release planned for this weekend, and we're looking to get all the buzz and support we can in order to make this premiere as big as possible.
So, I ask very humbly- that if you want to, consider "liking" our pages to help us with this.
[center][size="5"]"Like" The Frat Tree of Life[/size][size="4"]"Like" Atomic Productions Fan Page[/size][size="4"]"Like" Total Frat Move Fan Page[/size]
I hope you guys check these out, as well as our hilarious (though often polarizing) partners for this project over at TotalFratMove.com
, and let us know your thoughts!