I already added this to the wishlist, but as that's a mile long and I think this is:
a) Exceedingly easy to add (yes it is, don't look at me like that) and
b) One of the most market disrupting changes you could make to Hitfilm; I thought perhaps a video might help explain things better.
If Hitfilm wants to compete with AE on more fronts, then one of the things AE does well - and there are always questions about it on the forum - is Motion Graphics. There have been some "slight nods" in that direction in Hitfilm... but the easiest, fastest, most effective way to compete is to have one, single, simple effect that does nothing but hold keyframes.
It's basically a Super Point in the form of an Effect, but perhaps with its own Parent Field, or 'Use Layer' dropdown so you could concatenate them, definitely a Motion Blur switch, perhaps a Blend Mode field and definitely: Opacity and a Centre Point; for Zooms to come from etc. Like the Scale Pivot in the Dropshadow Effect. All keyframeable.
With that you can create a thousand and one simple, reusable Presets, drag them onto anything you like, combine and stack them and have instant Motion Graphics as easy as falling off a log.
Loading and saving little Projects and Composites to try and do the same thing just isn't practical - so almost no one does it - and when you've seen the video, I think you'll agree it's a way to pull people into Hitfilm very easily indeed. VFX it ain't but an AE kicker it could well be. It would empower people enormously. Then when they see what else Hitfilm can do and.... bye bye Adobe's market share.
The few simple Presets use some of the Effects where you can manipulate motion and save it as keyframes, and even with those few things you can see how - done properly - it would massively open up Motion Graphics for Hitfilm for a pretty small amount of effort. No excuses; it would be tiny.
FXHome could provide a little set of fairly simple bouncing, whizzing, wobbling etc. presets to start the ball rolling (and bouncing and deforming), but they could also maybe sell (cheaply) packs with more involved ones. People could manipulate them, by speeding them up, slowing them down, combining them and saving as more presets themselves. Presets are great, and I don't think people realise how useful they are or use them enough.
It's not only for 2D or Text. Recording interesting 3D camera moves would also be great, as well as on objects and images.
Apply Presets to text, images, lower thirds, logos, intros etc. and the scope is endless. If one of FXHome's coders cannot create a simple Effect to do this in a single afternoon, I'd be very surprised. I reckon @Ady could knock it out in a few hours. There must be a drag'n'drop 'roll your own' Effect template that would make this an absolute doddle to do. If not...seriously?
This could easily be include in the next update and incorporated into Hitfilm Express 2017 at launch. After all, what else could possible be as important for kicking Adobe's backside? Another light material bumpmap noise option for the 0.001% of people who'd actually use it? A monkey could make great Motion Graphics videos with something like this, then look at all the other stuff Hitfilm can do.
The default name is somewhat tricky: crack open the Thesaurus and Empty, Null, Holder, Motion, Dummy, Pseudo, all seem wrong. It's basically a keyframe container for a load of Transforms, so....Transport?
You'd obviously rename them to what the Preset was doing "Fly Left + Zoom & Bounce" etc. when you'd made it, so it doesn't much matter what it starts as, though.
Considering what's possible by bodging together some of the existing Effects: done properly, the sky's the limit!
See this video for how easy it can be done in AE and I think it could be almost as easy in Hitfilm: https://www.youtube.com/watch?v=PywvZOy-OaQ
So, if you want something a lot better than my attempts in Hitfilm, make some noise in this thread and see if we can get it kicked up the wishlist.