Perhaps this would be a good opportunity to create a list of resources which explain the differences between Hitfilm Pro and Hitfilm Express?
Personally, I'd be particularly interested in docs or videos which translate pro talk in to newbie talk. As example, a typical experience for me is that a video product sales page will say, "With our product you can do XYZ!", which sounds great, except that, um, I have no idea what XYZ is.
So in this thread the rules are, the Hitfilm sales team doesn't need to be reserved and dignified. Go for broke, blast us with the no holding back sales pitch. But, maybe try to translate power nerd talk in to free user newbie talk where possible.
As example, what is a video anyway??? That part always confuses me. :-)