I don't know whether I was the only one to feel very uncomfortable when I saw Audrey Hepburn's likeness being used in Galaxy's advert a while back - but the idea that digital likenesses could become more commonplace is a little disconcerting to me.
Empire have just put up a blog post about The Future of Film and have concentrated on this particular aspect, and it's really interesting so I wanted to draw y'all attention to it: http://www.empireonline.com/features/future-of-vfx
Of course, there have been plenty of incidences where photorealistic CGI characters have been used - Maleficent, Planet of the Apes, Avatar etc. but one point in the article they specifically bring up using digital doppelgangers for biographies or historical movies.
Wondering whether people find this to be a natural progression, or whether we're potentially fighting a moral issue here if (as Empire said) we are capturing the lives of real people and even recreating the deaths of 'real people' on screen. I personally find the idea quite revolting.
Digital doppelgangers have come a long way in a few short years - how far are we going to go?